Why Are You Not Advertising?
Posted: Sun Jul 25, 2004 8:48 am
My questions goes to both the Manufactured Home Manufacturers and Dealers. As a future customer of a manufactured home, I find that the homes can greatly solve the affordable housing shortage for low income people. There are many people who would love to be a homeowner but can't afford the outrageous prices out there, especially in NYC.
I recently saw some homes for the first time when I went to visit my uncle in Delaware and was very impress with them. The prices are more affordable and they look just like regular homes. So far I only saw the Skyline,Fleetwood and Muncy brands.
When I came back to Brooklyn NY and told many people about these homes, they had no idea what the heck I was talking about. I regret not getting alot of brochures from the dealers to give out.
The manufacturers and dealers of all brands need to get together to form some kind coop to form a national televised commercial campaign to promote these manufactured homes and their benefits over site built homes. This will also benefit both the manufacturers and dealers as they see the sales of the homes increase no matter what state their in. You need to erase the negative image of mobile homes with a new version of factory built homes.
Some of the negative images may also come from realtors who are not familiar with manufactured homes and would not promote them. The dealers and manufacturers should work on some kind of collaborations with realtors, in which the realtors can refer customers to the dealers when they are searching for a brand new home.
There should be more newspaper and magazine advertisements. And I'm talking about a FULL PAGE AD not a small classified ad, that can often be overlooked. There are many high profile magazines that have a high volume of readers for example Woman's Day, Ebony, Essence, Cosmopolitan, Star, People etc. It's time for all of you to do some serious massive advertising if you want to see an increase in profits. The manufacturer should be the one to do this or at least give the dealers some kind of fund for advertising.
I also question who are your Target Market because I find that many people who work and live in the urban or inner cities are not aware of such housing. Many of them are buying homes for $300,000 or more and later have their homes in forclosures. NYC is a great place for your advertisements. So far I see one dealer advertising and I'm sure he's getting a big chuck of the NYC pie here. LOL
It's time to promote the quiet country living to those that wants to get out of the noisy city.LOL
They're are many hard working people out there who would love to own a home but see it out of their reach. Why not surprise them and show them what you have to offer? Remember one happy customer can lead to many more. I hope my suggestions help and I hope to see many of you in the magazines that I mention and other high profile newspapers. The New York Daily News and the Times are also good newspapers to advertise in. It's time for the industry to move forward and stop dragging their feets. Don't forget the Nationwide Commercial.
I greatly would appreciate if anyone send me some brochures of your homes and information on manufactured housing so that I can pass them around to people. I know many high traffic places when I can put up flyers and give out brochures. They can come from any dealer or manufacturers because there are many people who are looking to move out of NY. To the NY dealers I especially would want your flyers or brochures because maybe you can convince them to stay once they see the affordability of your homes. Those that live in NYC, they may be willing to move Upstate NY instead of moving out all together. Of there are going to be those that still have the itch to get out.
Please send you flyers and brochures to Ms Frazer PO Box 24466 Bklyn NY 11202.
Thanks Everyone!
I recently saw some homes for the first time when I went to visit my uncle in Delaware and was very impress with them. The prices are more affordable and they look just like regular homes. So far I only saw the Skyline,Fleetwood and Muncy brands.
When I came back to Brooklyn NY and told many people about these homes, they had no idea what the heck I was talking about. I regret not getting alot of brochures from the dealers to give out.
The manufacturers and dealers of all brands need to get together to form some kind coop to form a national televised commercial campaign to promote these manufactured homes and their benefits over site built homes. This will also benefit both the manufacturers and dealers as they see the sales of the homes increase no matter what state their in. You need to erase the negative image of mobile homes with a new version of factory built homes.
Some of the negative images may also come from realtors who are not familiar with manufactured homes and would not promote them. The dealers and manufacturers should work on some kind of collaborations with realtors, in which the realtors can refer customers to the dealers when they are searching for a brand new home.
There should be more newspaper and magazine advertisements. And I'm talking about a FULL PAGE AD not a small classified ad, that can often be overlooked. There are many high profile magazines that have a high volume of readers for example Woman's Day, Ebony, Essence, Cosmopolitan, Star, People etc. It's time for all of you to do some serious massive advertising if you want to see an increase in profits. The manufacturer should be the one to do this or at least give the dealers some kind of fund for advertising.
I also question who are your Target Market because I find that many people who work and live in the urban or inner cities are not aware of such housing. Many of them are buying homes for $300,000 or more and later have their homes in forclosures. NYC is a great place for your advertisements. So far I see one dealer advertising and I'm sure he's getting a big chuck of the NYC pie here. LOL
It's time to promote the quiet country living to those that wants to get out of the noisy city.LOL
They're are many hard working people out there who would love to own a home but see it out of their reach. Why not surprise them and show them what you have to offer? Remember one happy customer can lead to many more. I hope my suggestions help and I hope to see many of you in the magazines that I mention and other high profile newspapers. The New York Daily News and the Times are also good newspapers to advertise in. It's time for the industry to move forward and stop dragging their feets. Don't forget the Nationwide Commercial.
I greatly would appreciate if anyone send me some brochures of your homes and information on manufactured housing so that I can pass them around to people. I know many high traffic places when I can put up flyers and give out brochures. They can come from any dealer or manufacturers because there are many people who are looking to move out of NY. To the NY dealers I especially would want your flyers or brochures because maybe you can convince them to stay once they see the affordability of your homes. Those that live in NYC, they may be willing to move Upstate NY instead of moving out all together. Of there are going to be those that still have the itch to get out.
Please send you flyers and brochures to Ms Frazer PO Box 24466 Bklyn NY 11202.
Thanks Everyone!