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Marketing a MHP
Posted: Fri Mar 19, 2004 3:22 pm
by Round Lake
I manage a nice MHP by Round Lake golf course in Klamath Falls, OR.
www.roundlakeoregon.com
We need to aggressively market the lots for rent. Could you please advice the best ways, media, and incentive programs to market to potential tenants? Thank you.
Re: Marketing a MHP
Posted: Fri Mar 19, 2004 8:48 pm
by David Oxhandler
Take a look at these books:
1- Promoting Your Community by Chrissy Jackson
When properly promoted, every community should have a waiting list of qualified prospects and should be receiving resident referrals on a regular basis. How do you do this? Who should partner with you in an effective marketing program?
CLICK HERE FOR MORE INFORMATION
2- Development, Marketing and Operations of Manufactured Home Communities
by George Allen, David Alley & Edward Hicks
This is the first complete reference book in twenty years to cover all aspects of development, operation and marketing of manufactured home communities.
CLICK HERE FOR MORE INFORMATION
Re: Marketing a MHP
Posted: Sun Mar 21, 2004 7:56 pm
by Tina
Congrats on getting your park up and running. I use the newspaper for running ads for our lots and also lots of signs!.Penny saver papers work very well and dont cost as much as the local main newspaper!
I run lot rent incentives of 2 years at $95.00 a month and this sells homes very quickly.
My community is in Niagara Falls NY
aglhomes.com
Oh yes..I also give anywhere from $500 to $1000 referral fee for folks sending there friends to me who buy!
Re: Marketing a MHP
Posted: Mon Mar 22, 2004 11:53 am
by YY
Dave and Tina
Thank you very much for the tips. I will buy those books and try the ads and referral program.
Re: Marketing a MHP
Posted: Tue May 18, 2004 9:47 am
by Chance Mc Call
You might also try a consultant by the name of Henry who has articles in the Journal every couple of months on sales. He has a stellar track record of turning communities into highly productive operations and in setting up programs that get terrific fill rates.
Good Luck!
Re: Marketing a MHP
Posted: Sun Jun 06, 2004 7:41 pm
by sherron
Try talking to some of your Mobile Home dealerships. Tell them you can offer: Offer 6 mos. free w/ A credit- 3 mos. free w. B credit- 1 mo. free w. C credit.
This is a very agressive approach usually to fill vancanies quick