Marketing a MHP

[Round Lake]

I manage a nice MHP by Round Lake golf course in Klamath Falls, OR. www.roundlakeoregon.com
We need to aggressively market the lots for rent. Could you please advice the best ways, media, and incentive programs to market to potential tenants? Thank you.

[David Oxhandler]

Take a look at these books:

1- Promoting Your Community by Chrissy Jackson

When properly promoted, every community should have a waiting list of qualified prospects and should be receiving resident referrals on a regular basis. How do you do this? Who should partner with you in an effective marketing program?
CLICK HERE FOR MORE INFORMATION

2- Development, Marketing and Operations of Manufactured Home Communities
by George Allen, David Alley & Edward Hicks

This is the first complete reference book in twenty years to cover all aspects of development, operation and marketing of manufactured home communities.
CLICK HERE FOR MORE INFORMATION

[Tina]

Congrats on getting your park up and running. I use the newspaper for running ads for our lots and also lots of signs!.Penny saver papers work very well and dont cost as much as the local main newspaper!
I run lot rent incentives of 2 years at $95.00 a month and this sells homes very quickly.

My community is in Niagara Falls NY
aglhomes.com

Oh yes..I also give anywhere from $500 to $1000 referral fee for folks sending there friends to me who buy!

[YY]

Dave and Tina

Thank you very much for the tips. I will buy those books and try the ads and referral program.

[Chance Mc Call]

You might also try a consultant by the name of Henry who has articles in the Journal every couple of months on sales. He has a stellar track record of turning communities into highly productive operations and in setting up programs that get terrific fill rates.

Good Luck!

[sherron]

Try talking to some of your Mobile Home dealerships. Tell them you can offer: Offer 6 mos. free w/ A credit- 3 mos. free w. B credit- 1 mo. free w. C credit.
This is a very agressive approach usually to fill vancanies quick