marketing
Posted: Wed Sep 10, 2003 7:48 am
I run a marketing/advertising firm. We have been charged with marketing to manufactured home owners with the intent of selling them heating equipment. Gas and oil furnaces specifically. The questions is this: Is it effective or ineffective to call out in the materials that this heating system was made specifically for their manufactured home, or should we stay away from highlighting that point and just tell them about our products? In other words, are manufactured homeowners sensitive to companies marketing specifically to them and their manufactured home? Would they rather be treated the same as any other home owner? Any help would be appreciated.