Close The Woman
Posted: Fri May 31, 2002 9:15 am
Want to guarantee to lose a sale when selling to couples? All you have to do is direct your sales pitch more to the man than the woman. You lose. Think about it. Most women are the real buyers for the family.
1. They buy the clothes for the kids and the husband.
2. They buy the groceries.
3. They control the finances.
4. They buy through emotions.
5. They are concerned with how the home is going to play into her lifestyle. (Kitchen, master bath, closet space, etc., etc.)
The man wants to lift the carpet and check the floors. He wants to look under the hood of a new car like he is a master mechanic. The floors in the home could be made of steel, and the car might go from 0 to 60 in 5.5 seconds, but if the wife feels she is being left out of the buying decision, or just doesn't like the home or car, there is no sale. It doesn't matter how much the husband likes it.
You see, most men want to do one thing that will make his life better. Satisfy his wife's wants, needs and desires. This old saying is true. "When mamma ain't happy, ain't no body happy."
Close the woman and you have a sale.
1. They buy the clothes for the kids and the husband.
2. They buy the groceries.
3. They control the finances.
4. They buy through emotions.
5. They are concerned with how the home is going to play into her lifestyle. (Kitchen, master bath, closet space, etc., etc.)
The man wants to lift the carpet and check the floors. He wants to look under the hood of a new car like he is a master mechanic. The floors in the home could be made of steel, and the car might go from 0 to 60 in 5.5 seconds, but if the wife feels she is being left out of the buying decision, or just doesn't like the home or car, there is no sale. It doesn't matter how much the husband likes it.
You see, most men want to do one thing that will make his life better. Satisfy his wife's wants, needs and desires. This old saying is true. "When mamma ain't happy, ain't no body happy."
Close the woman and you have a sale.