From Cold Calling to Hot Calling??
Posted: Wed Jan 03, 2001 6:36 pm
How do you get from Cold Calls to The Hot Calls....It seems everyone is calling to get you to carry there product. Help us get Creative??
The only way I know of to go from cold to warm/hot is with a method of generating ongoing referrals. The problem is, the vast majority of the industry, manufacturers/retailers/sales people do not have a plan for ongoing follow-up. Or the plan they have is worked hit and miss, mostly miss.
Sure a manufacturer might send out one questionaire or a dealer might send out a small gift after the sale. But what are the doing 2,3,4 or 5 years later when the referrals should be coming in? With this type of effort you will never get to the point where you age doing much warm calling because you are just worrying about tonights dinner.
Without making this a sales pitch, Continuity Programs has a 5 year program that they service for you and you get the referrals without a lot of effort. Call me if you are interested.at 248-669-6900.