Buyers Market.
Posted: Sun Nov 26, 2000 10:07 pm
Across the country, we hear that, there are more homes being offered then there are buyers. This is not the first time our industry has found itself on this side of the supply and demand ratio. Some of us have been through the down side of the economic cycle, and have seen this before. There are companies that will do well in tight times.
During the last down turn I was in retail. We fought the recession by investing in more advertising. This seemed to be very effective during a time when the other retailers were cutting back on advertising in an effort to keep their budgets in line with their floor plan obligations. While sales were slower we were able to maintain a consistent volume, that kept our heads well above water.
What are the sales approaches and management techniques that some of you have found effective in a buyers market?
During the last down turn I was in retail. We fought the recession by investing in more advertising. This seemed to be very effective during a time when the other retailers were cutting back on advertising in an effort to keep their budgets in line with their floor plan obligations. While sales were slower we were able to maintain a consistent volume, that kept our heads well above water.
What are the sales approaches and management techniques that some of you have found effective in a buyers market?