Your biggest hurdle...

The Art & Science of marketing Manufactured Homes. Retailers, sales people community operators and managers share experiences.
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Beth

Your biggest hurdle...

Post by Beth » Tue Jul 01, 2003 7:46 am

Aside from financing woes, what is the biggest day-to-day problem for professionals in the manufactured home sales business?

David Oxhandler

Re: Your biggest hurdle...

Post by David Oxhandler » Wed Jul 02, 2003 7:18 am

The biggest problem our business faces, across the country today is a shortage of real prospects. Our industry continues to move out of the auto business and more firmly into real-estate. The transition has been a painful transition for most. We are in the Ocala Florida market. There was a time, not very long ago, when 50% of the residential building permits pulled each year were for manufactured homes. It seemed that All you needed was a dealers license and a shady place to hang it and the prospective buyers just appeared.... We never went a day with out dozens visiting the dealerships.

Things are a bit slower today on the front lines. The good news is that there are new avenues for bringing prospects to your models. This web site links to the The Manufactured Housing Owners Network where the modern internet shoppers are going to connect with local dealerships. About three thousand prospects are submitting their contact information every month, requesting to be matched with local dealers. Instead of spending their day driving from one retail center to the next, the modern MH prospect wants to know before they leave home, which local sellers have the inventory and finance programs that best suit their needs.

If your interested in participating in this program and receiving the incoming prospect leads for your area go to Dealer.MobileHome.com, Read the article about "Retail leads" in the left hand column and then fill out the form below the article for a free trial. Dealerships around the country are bringing more traffic to their retail centers and closing sales with buyers they could have never connected with before our business discovered the incredible power of internet prospecting.

If your dealership has only 3 sales people and each of them could add just 2 sales a quarter thru internet prospecting that would add 24 more sales to your books for the year. For a lot of dealerships we are watching that could mean the difference between being on that corner next year or not. (This is a conservative projection, top salespeople that can make the transition from sitting in the bull pen to active prospecting should do considerably better)

The free trial lasts a week and should give you more than enough time to see if this style of prospecting work for you.. For a full week you can get all the leads submitted from your part of the country. See what a daily infusion of fresh prospects, who are actively shopping for a manufactured home can do for your closing ratio CLICK HERE NOW!

rmurray

Re: Your biggest hurdle...

Post by rmurray » Wed Jul 02, 2003 7:43 am

Just a note...3 deliveries in July from the internet...all folks I would not have ever met otherwise..

So..dealers everywhere but GA are allowed to sign up...smile

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