Prospecting

[David Oxhandler]

I was fortunate during the 90s, my days in the repo business, to wholesale finance company inventory to retailers across Georgia and Florida. I still network with many of my former customers and visit retail centers several time most month. I'm always stunned at the total lack of positive activity in the "bullpen". The sales people that do not have an "up" at the moment are usually sitting drinking coffee, reading the newspaper, trading war stories, or standing out front waiting for their "up" to roll in. In other words, when there is not a customer in front of them most of the sales team is in the hover mode.Some of these stores keep a guest book, and request or even require folks to register their contact information prior to viewing the models. The names and phone numbers are right there but no one is taking advantage of them. Over the past few years some of the major builders have been trying a variety of progressive methods to stimulate the sales of their homes. Several factories generated or purchased millions of dollars in leads many from the internet, some from more traditional methods. They passed these leads on to the local dealerships where they were put on ignore immediatelyI just don't get it. It seems that our industry took a huge number of pages from the marketing books written for the automobile industry but just forgot to read the last chapter (or two). Across the country sales are sluggish at best. We need to start doing SOMETHING different. It would be great to hear from MH sales people and managers who have developed successful prospecting methods that are bringing them closings. The Manufactured Housing Global Network (MHGN, www.mobilehome.com), the web's leading network for for manufactured home shoppers has initiated a testing program of its a new QUALIFIED RETAIL LEADS PROGRAM. This new web based system was developed utilizing the same advanced technology that has made the MHGN FINANCE LEADS PROGRAM the most successful of its kind. ABOUT THE RETAIL PROSPECTS The leads are coming from a very narrow demographic. The prospects are all seeking information specifically to assist them in making a manufactured housing purchase. The combined MHGN websites enjoy over TWO MILLION HITS A MONTH! They are getting tens of thousands of responses a month to the various features on their web sites. Better than a thousand of these responses last month came from MH shoppers. (and the numbers keep going up monthly.) Leads are generated on the consumer site, The Mobile Home Owner's Network (www.MobileHomeOwners.org). Prospects are requesting that MH sellers, in their geographic area, contact them by submitting the form at www.MobileHomeOwners.org/home_finder.php This is a short form that was designed by a retailer with over 20 years experience pre-qualifying prospects. The quick questionnaire makes it easy to characterize prospects by the size and type home they are looking for and by their credit worthiness and price range.POOL PARTICIPATION FLY FOR FREE!It is difficult to believe how easy and rewarding it can be to initiate sales using our leads. If you have never participated in a qualified leads program you will be pleasantly surprised at the high percentage of these prospects that can be turned into closings. We are looking for long term participants who know, or are willing to learn how to work highly refined demographic leads. Towards that end we are offering FREE trial use of our Retail Prospect Harvest. Please use this opportunity to really work the leads and sell some homes. Frankly, It is my greatest hope that you make some serious profits during the test period and as a result fall in love with our program."If you have MANUFACTURED HOUSING INVENTORY for sale, and are willing to commit to working the leads, and giving feedback by maintaining statistics we would like to offer you a free trial of the state of the art in MANUFACTURED HOUSING RETAIL PROSPECTING. Take a test flight today!... try out the leads at no cost. Contact me, toll free, between the hours of 9AM and 9PM Eastern Time at 888-304-2333 or write to [email protected]
Only If You Want The Sales You Deserve. The average sales person in our industry actually shoes homes to prospects for only 3 hours a day. Twelve tested and proven ways to find the customer and bring them in. IF you have no background in prospecting. before you try the free leads get the video "Acres of Diamonds" . Learn before your competition can how your sales staff can generate 33% more sales and no additional expenses by clicking HERE